Instead of being busy chasing the deals to fill our sales quota for the month or quarter, we (anyone involved in personal selling) should focus on working in a way that is derived from our values. This may sound like very soft selling, which it can be, but the idea behind this is to pursue sustainability and accountability in sales and selling.
It is important for us all to be aware of our personal values, because these should form the guiding principles for our actions. Hopefully, one of the core values that we people have is honesty. By working in a way that is derived from honesty, when selling something to a potential buyer or an existing customer, we automatically consider the buyer's or customer's situation and what is best for them. Understanding and considering our customer's situation is an important aspect when pursuing sustainability and accountability in sales and selling. By working in a manner that is in line with our values, we not only focus on doing the right things during the day, but we also sleep better in the night.
Sell on - honestly!
Frequently Asked Questions
Why should values drive sales work?
Instead of being busy chasing deals to fill a monthly or quarterly sales quota, anyone involved in personal selling should work in a way that is derived from their values. Personal values should form the guiding principles for one’s actions. The idea is to pursue sustainability and accountability in sales and selling, even if it may sound like soft selling.
How does honesty affect the way you sell?
When selling is based on honesty, the salesperson automatically considers the buyer’s or customer’s situation and what is best for them. Understanding and considering the customer’s situation is an important aspect of pursuing sustainability and accountability in sales. Working in line with your values means focusing on doing the right things during the day, and sleeping better at night.
B2B Value Sales Transformation Expert, Keynote Speaker & Corporate Trainer