Book Dr. Paul Viio as keynote speaker for your sales kickoff 2026. Limited number of dates available. Act fast.
Inspiring, engaging, loved by the audience
B2B sales keynote speaker
Customer focus – b2B value sales – value co-creation
Research-based speeches including best practices and examples.
Keynote speeches in four languages: English, Swedish, Finnish, German – globally
Paul Viio – Keynote speaker
Sales and customer management
Paul Viio’s keynote themes focus on B2B sales and account management, with a strong emphasis on building truly customer-centric sales and business practices. Blending science with real-world experience, his keynotes are delivered in an inspiring and engaging way that energizes teams and organizations, giving them the momentum they need to succeed in sales and customer relationships.
Sales Doctor as Your Keynote Speaker
Looking for an engaging and experienced B2B sales and account management expert to inspire, energize, and challenge your audience—whether at a live event, webinar, or virtual session, e.g., on Teams or Zoom?
Is your organization aiming to strengthen customer-centric sales, elevate the customer experience, and drive business success? Are you transitioning from product-focused selling to true customer value–driven sales?
Does your event revolve around themes such as:
- Customer-centricity as a competitive advantage
- Value-based selling and sales leadership
- Investing in the customer experience
Book me as your keynote speaker — Paul Viio, B2B sales speaker and Doctor of Sales.
With my keynote, I set the tone and energy to match your event’s theme and objectives. I reveal how the customer experience can be transformed into sales and how to lead sales successfully into the 2030s.
Expect a powerful session (participant’s comment) packed with research-based insights and inspiring real-world examples, delivered in an engaging and captivating way. Your audience will walk away with practical takeaways they can apply immediately in their own work.
Feel free to reach out to me directly, and we’ll have an initial conversation about your needs and goals — with no obligations attached.
You can also book me conveniently through Speakersforum Oy — here’s the direct link: https://www.speakersforum.fi/paul.viio
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Why a Sales-Focused Keynote?
In many countries, such as Finland, Germany and Sweden, much attention is placed on product development — but far less on sales and account management. Yet without sales, there’s no business. Even the best product rarely sells itself. The one who masters sales — and buying — wins the deal.
- Customers are more informed and knowledgeable than ever
- Buying decisions involve an increasing number of stakeholders
- More and more people use AI – artificial intelligence, search online, and purchase digitally — even in B2B
That’s why a keynote on sales and customer engagement can be a powerful catalyst to support your organization’s transformation.
My sales keynotes aren’t just for salespeople or sales leaders. Customer-centricity and customer experience are critical themes across all roles, since creating customer value is the responsibility of the entire organization.
Note: If the word “sales” sparks resistance in your audience, it can easily be reframed as “account management” or another term. Sometimes audiences just need a moment to warm up to the topic.
WHO IS IT FOR?
Are you organizing a customer, partner, or sales event (such as a sales kick-off) — on-site or online — and looking for an inspiring, engaging keynote speaker? Do you want a keynote and a theme that set the tone and energize your audience? Key themes include (with the exact title tailored together):
- Value sales and value-based selling
- Customer-centricity
- Customer value and customer experience
These are critical topics for anyone who wants to succeed in business and in customer relationships. That’s why my keynotes are designed to inspire participants and bring these themes to life.
Sales and account management are the responsibility of the entire organization — not just the sales department. That’s why my keynotes are equally relevant for sales teams, entire organizations, and even customer-facing events.
My talks are engaging, motivating, and fun — yet firmly grounded in scientific research. They are packed with facts, insights, and best-practice examples.
I’m invited to speak by global corporations, SMEs, organizations of all sizes, associations, and event organizers. What unites them is a shared interest in customer management, sales development, and achieving success in these areas.
Get in touch — let’s discuss your needs and goals.
WHAT BENEFITS DO MY SALES KEYNOTES DELIVER?
In my keynotes, I clearly demonstrate how customer-centric sales and service lead to stronger sales results — and why they are essential for building lasting business success.
A core message throughout my talks — which I deliver in Finnish, English, Swedish (native), and German — is the importance of focusing on: Customer-centricity, Value-based B2B selling, Value co-creation, and Customer experience (CX) management. I show how these principles can be brought to life through personal selling (including virtual), customer service, and digital channels.
WHAT YOU GAIN FROM WORKING WITH ME:
- An inspiring and engaging keynote speaker for your event (also available for virtual sessions)
- A seasoned expert who bridges sales theory and real-world practice
- A speaker who truly knows how to connect with the audience — your audience
- Praise and recognition for delivering a highly successful event
WHAT PARTICIPANTS GAIN FROM MY KEYNOTES:
- Excitement for sales and sales leadership
- Genuine inspiration to focus on customers and value creation
- Active involvement through thought-provoking questions, challenges, and interaction — always in an engaging and enjoyable way
- A positive experience that leaves them praising your event to others
- Greater appreciation for customers, sales, and sales professionals
I focus on customer-centricity, sales, and account management — and both what I say and how I say it consistently earn praise from audiences.
In a nutshell, my goal is that you get exactly what you hoped for, and that your audience feels it was truly worth attending your event.
It’s not just about participants leaving with the feeling that the event itself was great — they should also walk away having learned something valuable that moves them forward and helps them succeed.
The result? A memorable, impactful experience for your audience — and well-deserved recognition for you as the organizer. A true win–win.
EXAMPLES OF TOPICS AND TITLES
As a professional speaker with deep expertise in B2B sales, sales leadership, marketing, and account management — combining both theory and practice — I bring fresh insights that inspire audiences to think outside the box.
Teemoja keynote puheilleni
- Asiakaslähtöisyys ja asiakassuhdehallinta
- Arvopohjainen B2B myynti ja myynnin johtaminen
- Asiakaskokemuksen johtaminen (Customer Experience Management ) ja asiakkaalle arvon luonti (Customer Value Co-Creation)
KEYNOTE TOPICS
Some of the key themes I cover include:
- Creating customer value — the path to sales success
- Focusing on the customer and what truly matters to them
- Guiding the customer journey and customer experience
- Transforming sales organizations from product selling to service selling and value creation
- The future requirements for strategic sales capabilities and competences
- Strategic capabilities and sales competencies for succeeding in the 2030s
- The growing use of AI –artificial intelligence in B2B sales
SAMPLE KEYNOTE TITLES
Here are three of my currently the most popular keynote speeches:
How to make customers want to buy from you — not your competitors
Winning by understanding the polarization of procurement-
Service and business value focus
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Understanding customer's perspective
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Strategizing and adapting B2B sales
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A glimpse into customer value focus and how to build sales based on how customers procure.
Driving Growth through Customer Value Focus
The whats, whys and hows of customer value co-creation-
What, how and why customers buy
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Strategizing B2B sales for success
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Co-creating & delivering value for both
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Adopting customer focus and customer success as a strategy and means for growing your business.
Strategic capabilities and sales competences for the 2030s
Future directions and requirements in the age of AI-
B2B sales & business reality in the age of AI
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Requirements for success in the 2030s
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Using AI to our & customers advantage
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Succeeding in the age of AI and key requirements placed on sales organizations for the 2030s.
Here are a few more examples of popular keynote titles:
- Winning Customers — and Keeping Them: Building lasting, profitable B2B relationships through trust and value
- Turning Customer Value into Sales Success – Translating customer value into measurable results and growth
- From Products to Partnerships: The Future of B2B Sales – Shifting from selling products to creating strategic partnerships
- Inspiring Sales Transformation for the 2030s – Equipping leaders and teams for tomorrow’s sales challenges
- Building World-Class Sales Through Customer Value: Customer-centricity as the key to sustainable growth
- Customer Value First — Sales Success Follows: Putting customer value at the core of the sales strategy
- Transforming B2B Sales – Going from product-centric selling to customer-value-centric selling
- Transformational B2B Sales Leadership – Best practices for strategic leadership to prepare for the 2030s
- Winning Sales in 2030: Customer value as the driving force, how to become a customer value creator
- How and why focusing on the customer boosts your sales performance
- Customers don’t care about your products or services — they buy the outcomes those enable and the value they deliver
- How a mindset shift can create a world-class B2B sales organization
- Equipping strategic B2B sales and account management capabilities for the 2030s
Note: The title, content, and delivery of my keynote can always be tailored to suit your event and audience. We’ll agree on this together during our prep discussion.
Let me know your needs and wishes, so I can better help you. Get in touch with me.
THE KEYNOTE SPEECH PRODUCTION PROCESS
1. Preparation
- Initial discussion
- Defining the keynote message and content (theme, topic, draft title)
- Event date and location
- Audience details: size, language, profile, and other specifics
2. Planning
- Reviewing any background material
- Selecting the most relevant examples
- Structuring the flow and style of the keynote
- Preparing the presentation
3. Delivery
- Keynote speech
- Q&A and audience interaction
- Closing and thank you
4. follow-up
- Feedback discussion
- Speaker’s observations
- Possible next steps
Prep discussion to design and tailor the keynote.
Note: I handle all of this independently and will only reach out if I need your input.
Arriving well in advance, testing the technical setup, delivering the keynote, and engaging with the audience.
Exchanging feedback on both sides and agreeing on any possible next steps.
SPEAKER INTRODUCTION
Paul Viio – SALES DOCTOR
Paul Viio, Ph.D. (Econ.), is a leading authority on value-based B2B selling and sales management — and the only person in Finland to have held dual professorships in sales management at both Hanken School of Economics and Aalto University.
Paul is a highly experienced and sought-after keynote speaker on value-based B2B sales, as well as a trusted trainer and advisor to executives. He has inspired, trained, and guided thousands of sales professionals and leaders from hundreds of companies and organizations across industries worldwide.
His keynotes combine science, practice, and first-hand experience in international sales and sales leadership. Paul quickly connects with audiences, creating a dynamic dialogue that inspires and challenges participants to rethink established ways of working. Every keynote is tailored to the audience and event.
He delivers speeches and training in Finnish, Swedish, English, and German.
Get in touch, and let’s design a keynote that fits your event and audience perfectly. Your success — and a memorable experience for participants — is my top priority.
- Download Paul Viio’s Speaker Introduction
Testimonials
Tor M. Bjørge
Director MI & D, Prysmian Group
”I have had the pleasure of working with Paul on two executive sales trainings for our company – Prysmian Group. The two trainings targeted our sales directors and sales & account managers respectively for the North European region.
Together with Paul, we developed a sales and customer management program, which was customized to fit our business and situation. Measuring [by using the ValueSpyder® measurement] our performance against the characteristics of high-performing sales organizations, we were able to benchmark our performance level. This helped us give the right weight for each part of the two programs to optimally target the areas that needed development.
In addition to addressing sales strategies and processes from a customer focus perspective, the trainings also provided lots of insightful examples and useful “rules of engagement” for sales, of which Paul has a lot of knowledge and personal experience.
Paul has just the right mix of academic and practical approach, and for us this was key. It is easy to go too far in one direction, but for us, we need this balance, and Paul provided this in an excellent way.
I can warmly recommend Paul for executive sales trainings when the aim is to develop high-performing sales organizations. I would hire him again!”
Tor M. Bjørge
Director MI & D, Prysmian Group
Marie Wahlström
COO, House of Innovation, Handelshögskolan i Stockholm
I am very pleased with our cooperation, and Paul’s expertise and ability to present information to the participants in an inspiring and clear manner. He is most responsive to the group, and catches the moods and reflections from the participants, making his presentation into more of a dialogue – the best kind of input! He also gave examples and reflections based on the present companies’ situations. That engages and delivers high value and a great deal of knowledge to the participants.
I can highly recommend Paul as expert and keynote speaker on topics related to value business and sales management.”
Marie Wahlström
COO, House of Innovation, Handelshögskolan i Stockholm
Fees and pricing policy
The fees and pricing policy are both reasonable and fair. There are no hidden costs or attempts to ”lock you in”. What you essentially pay for–once the job is done–consists of the following:
- My expertise & experience: More than 25 years in international sales and business development, 10+ years of scientific research, 14+ years in executive training having trained thousands of people in hundreds of companies and delivered countless keynote speeches to different sizes of audiences in four languages in several countries on four continents
- My work: Designing, preparing (incl. prep-discussion*), planning, practicing, and delivering you an inspiring, thought-provoking and engaging keynote speech as mutually agreed upon
- My travel costs (e.g. flight, taxi, hotel, and travel supplement**, if applicable)
- Additional work: e.g., possible pre or post-keynote related work (e.g. research, customer or company-internal interviews, etc.)
The fee I charge for a keynote of up to one hour — including design, preparation, planning and rehearsal that go into it, including a prep discussion* and including light customization — starts from €2,450. For complete price list, click here .
Prices are in Euros and exclude any potential travel supplements, travel and related expenses, possible travel supplement**, as well as VAT.
* Prep discussion (up to 45 minutes) can be conducted by phone, video call, or, when possible, in person. Based on the information I receive, I will adapt — or even fully design and prepare — the keynote to suit your needs perfectly.
Get in Touch for a Free, No-Obligation Conversation
Let’s start with a discussion about your needs, situation, and goals. Based on that, I’ll prepare a proposal and an offer tailored to you.
Use the contact form provided, and I’ll get back to you as soon as possible so we can talk through the details.
Prefer another way? You can also reach me by email, phone, or chat.
Contact me today!
To secure me as your keynote speaker, I recommend getting in touch as early as possible. (Please note: my calendar is often fully booked 2–4 months in advance.)
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