P A U L   V I I O   –   S A L E S   D O C T O R

P A U L   V I I O
S A L E S   D O C T O R

Strategic Investment for High-Stakes B2B Performance

Transparent pricing designed for organizations seeking to align sales excellence with the modern buyer’s logic.

Sales training, workshops, keynote speeches , consultancy & Advisory Services.

Request discussion with Paul

Professional service fees & value

Investment in Strategic B2B Sales Competence Transformation

I believe in transparency and the logic of value. In high-stakes B2B sales, an executive trainer’s or consultant’s fee is either a sunk cost or a strategic investment—the difference lies in the results. My fee structure is designed for organizations that are not looking for the “cheapest” option, but for a highly effective way to develop their sales competencies and aligning their sales with the modern customers’ buying logic to achieve true sales excellence.

Aligning Sales Excellence with the Modern Buyer’s Logic

In high-stakes B2B sales, pricing is not just a cost—it is a reflection of the value created and the risk mitigated.

To be truly customer-centric, I apply the Procurement Lens to every engagement. This means my services are designed not just to “train” your team, but to decode your buyers’ internal business cases, eliminate the “Value Gap,” and ensure your organization is positioned as a strategic ally rather than a replaceable vendor.

Strategic Investment Levels

The following rates reflect over 30 years of international B2B experience and science-backed methodologies. This premium level of service is optimized for medium to large-scale organizations seeking measurable transformation and a sustainable competitive advantage.

Below are the foundational investment and fee levels for my core services:

ServiceStrategic ImpactFee (starting at)
Value Sales KeynoteInspiration & mindset shift to customer-centric B2B value sales€2,500
Strategic B2B Value Sales TrainingScalable sales competence development and buyer-centricity transformation

€3,000 / half day
€4,500 / day

Strategic B2B Value Sales WorkshopPracticing strategic B2B value sales related competences€3,000 / half day
€4,500 / day
Value Sales Consultancy  & AdvisoryCustomer-centric B2B value sales transformation support€2,500 / day
ValueSpyder® AssessmentScientific sales competence mapping€9,500 / round
Value Sales AcademyLong-term institutional excellence & transformationCustom quote

All fees are in EUR, including light customization and a preparatory meeting*, but excluding VAT, travel-related expenses, and possible travel supplement**. Payment terms are 30 days net.

The Alignment Process

Every intervention includes light customization and a preparatory meeting* to ensure alignment with your specific situation and market challenges. For more complex, multi-national, or high-stakes projects, the investment scales to reflect the increased depth of research, tailoring, amount of administrative work load, and delivery required.

*Preparatory meeting: Each session is custom-engineered following a strategic consultation. This alignment phase ensures the training is optimally calibrated to your current situation, goals, and audience expectations & competence level.

Shared-Risk Performance Models

For long-term partnerships, I offer performance-based structures (success fees) that lower the upfront investment while aligning my incentives with your actual revenue growth. This model is ideal for organizations ready to fully commit to the 5 Value Domains.

Global Delivery & Logistics

Services are available globally in English, Swedish, Finnish, and German.

**Travel supplement: For engagements at locations requiring more than two hours of travel time, an additional travel fee of €950 per travel day is charged.

Is This the Right Fit for You?

To maintain the highest level of service, I partner with organizations where the impact of my work can be maximized.

My services are designed for:

  • B2B companies with complex sales cycles and multiple stakeholders.

  • Leaders who want to move from “product-pushing” to “value co-creation.”

  • Organizations where the cost of losing a key account or failing to differentiate is high.

This is likely not a fit for:

  • Transaction-heavy businesses seeking “off-the-shelf” sales tips.

  • Companies focusing on coast-leadership and production focus as their strategy.

  • Early-stage startups or small firms without a sufficient budget for sales development.

Ready to Initiate the Transition?

If you are looking to align your sales organization with the modern buyer’s logic, let’s discuss the business case for your specific situation.

Fees and pricing policy

The fees and pricing policy are both reasonable and fair. There are no hidden costs or attempts to “lock you in”. What you essentially pay for–once the job is done–consists of the following:

  • My expertise & experience: More than 25 years in international sales and business development, 10+ years of scientific research, 14+ years in executive training having trained hundreds of companies and thousands of people and delivered countless keynote speeches to different sizes of audiences in four languages in several countries on four continents
  • My work: Designing, preparing, planning, practicing and delivering your customized training, workshop, keynote or providing you consulting/advisor services to help you and your team develop and improve
  • My travel costs (e.g. flight, boat, taxi, hotel, and travel supplement**, if applicable)
  • Additional work: e.g., ValueSpyder® selling & sales management competence assessment and possible company-specific pre or post-module/workshop related work (e.g. research, customer or company-internal interviews, etc.)

The fees, when booked directly from me, including a prep discussion* and including light customization (of the keynote speech, training or workshop) are as follows (all prices stated in Euro and excluding VAT, travel, accommodation, travel supplement**):

Fees – when booking directly from me:

The above are provided for your convenience and show where my fees start at. The fees always include a prep-meeting and light customization. The final fee may vary and is generally affected by the level of needed/requested customization, administrative work load, location, etc. We maintain the right to price changes. The fee and price that is mutually agreed upon is what counts.
* The prep meeting can be done face-to-face, by phone or video call. It’s important that I know about your situation, what you are aiming at, and the audience, so I can design and plan for a training that fits your situation, needs and expectations.
**Travel fee: If the training/event is held at a location to which I need to travel for more than two hours, an additional Travel fee of €950 per travel day is charged for lost work time (due to traveling).

Onsite or online: All services are available on-site or online and there is no difference in price (but of course, you save in costs associated with traveling, etc.).

As a rule of thumb, onsite trainings and workshops work well when bringing across new things or developing people’s competences. Online-based interaction generally works well when participants/the audience do not need to give their undivided attention to what is being covered, i.e. online is well suitable for topics that participants are already at least somewhat familiar with. Often times though, a mixed method approach is applied for trainings and workshops, e.g., a training might consist of onsite modules with online sessions between the modules. The right form of delivery depends on the aim of the session/training/workshop.

Lowering the upfront investment: For larger training projects (such as a Value Sales Academy), if you want to lower the upfront investment, we can also discuss a success fee, e.g., a percentage (%) of the increase in sales that your company makes after the training/workshop.

If you have your internal academy or prefer to book through your selected training organization: If you company already has an internal training academy or should you prefer to book me through your preferred training organization, I will be glad to collaborate with them. Let me know what works best for your. Your satisfaction is my priority.

Contact me for a free-of-charge and non-binding discussion

Let’s first discuss your needs, situation and goals. Based on that and if I am able to help you, I create an outline and send you an offer.

Use the contact form

Use the contact form. I will get back to you asap so we can discuss more in detail.

If you prefer, you can of course also email, chat or call me directly.

Contact me today!

To secure me as sales trainer for your team, please contact me as soon as possible. My calendar fills up pretty quickly.

Contact request

Sales training

Prices starting at €4950 /half-day (incl. prep-meeting**).

Prices in Euros, excl. Travel fee, other direct fees or VAT.

Fees – when booking directly from me:

  • Keynote Speech from 2 450 €

    Keynote speech, slightly tailored, up to 1h – usually divided into 50 minutes speech and 10 minutes discussion and Q&A

  • Sales Training / Executive Training – Full Day (6 hrs) from 3 950 €

    Full-day training for sales and sales supportive functions or management team/board, from 9 AM to 4 PM, with lunch break

  • Sales Training / Executive Training – Half Day (3 hrs) from 2 950 €

    Half-day training for sales and sales supportive functions or management team/board, either in the morning or afternoon

  • Workshop – Full Day (6 hrs) from 3 950 €

    Full-day workshop for sales and sales supportive functions or management team/board, from 9 AM to 4 PM, with lunch break

  • Workshop – Half Day (3 hrs) from 2 950 €

    Half-day workshop for sales and sales supportive functions or management team/board, morning or afternoon session

  • Consulting & Advisor – Daily Fee (6 hrs) from 2 500 €

    Full-day sales & management consulting & advisor service when external competence and skills are needed to solve challenges

  • Consulting & Advisor – Half Day (3 hrs) from 1 500 €

    Half-day sales & management consulting & advisor service when external proven competence and skills are needed to solve challenges

  • Consulting & Advisor– Hour (1h) 950 €/hour

    Power By The Hour™ sales & management consulting & advisor service when external proven competence and skills are needed to solve challenges

  • ValueSpyder® Competence Assessment from 7 500 €/round

    Scientifically proven selling & sales management competence assessment, up to 25 people per assessment round

  • Value Sales Academy – tailored for your company Price upon request

    Designing, planning, administering, delivering a B2B value sales academy tailored for your company/organization, local or global delivery, turnkey

The above are provided for your convenience and show where my fees start at. The fees always include a prep-meeting and light customization. The final fee may vary and is generally affected by the level of needed/requested customization, administrative work load, location, etc. We reserve the right to price changes. The price (fee and remuneration of costs) that is mutually agreed upon is what counts.
*Prep discussion can be done face-to-face, by phone or video call – depending on the need. It’s important that I know about your situation, what you are aiming at, and the audience, so I can design and plan for a training that fits your situation, needs and expectations.
**Travel supplement: If the training/event is held at a location to which I need to travel for more than two hours, an additional Travel fee of €950 per travel day may be charged for lost work time (due to traveling). This will be discussed beforehand case-by-case.

Onsite or online: All services are available on-site or online and there is no difference in price (but of course, you save in costs associated with traveling, etc.).

As a rule of thumb, onsite trainings and workshops work well when bringing across new things or developing people’s competences. Online-based interaction generally works well when participants/the audience do not need to give their undivided attention to what is being covered, i.e. online is well suitable for topics that participants are already at least somewhat familiar with. Often times though, a mixed method approach is applied for trainings and workshops, e.g., a training might consist of onsite modules with online sessions between the modules. The right form of delivery depends on the aim of the session/training/workshop.

Lowering the upfront investment: For larger training projects (such as a Value Sales Academy), if you want to lower the upfront investment, we can also discuss a success fee, e.g., a percentage (%) of the improvement in sales that your company makes after the training/workshop.

If you have your internal academy or prefer to book through your selected training organization: If you company already has an internal training academy or should you prefer to book me through your preferred training organization, I will be glad to collaborate with them. Let me know what works best for your. Your satisfaction is my priority.

Ready for a discussion?

Initiate a No-Obligation Discussion

Ready to bridge the gap between your sales efforts and your customers’ buying logic? Let’s conduct a preliminary exploration of your current “Value Gap” and discuss how a cooperation or partnership can help transform your sales and improve your bottom line.

Use the contact form or send me an email to initiate a no-obligation discussion regarding your situation and how I could be of service.

Direct Access Notification:

“When you reach out, you speak directly with me. I personally oversee every strategic B2B value sales training request to ensure the highest level of confidentiality, rigor and ROI.” — Dr. Paul Viio

Contact me today!

To secure me as your trainer, workshop facilitator, keynote speaker or consultant/advisor, I recommend getting in touch as early as possible. (Please note: my calendar is often fully booked 2–4 months in advance.)

Contact request

Strategic B2b value sales training

Fill in the below form to initiate our dialogue, and I will get back to you as soon as possible. Thank you for your trust.