Fees

Strategic Investment to Improve B2B Sales & Business Performance

Transparent Starting Fees for SMEs as Well as Global Enterprises

Keynotes · Sales training · Workshops · Advisory & consulting · Sales academies · Executive roundtables

Fees for My Services

My fees are designed for organizations that want an effective way to develop their sales competencies and align their sales with how modern customers buy—not for the cheapest option. They reflect more than 30 years of international B2B experience and science-based methods, and suit medium-sized and large organizations seeking measurable change and a lasting competitive advantage.

Service	Strategic impact	Fee (starting at)
Value Sales Keynote	Inspiration and a mindset shift to customer-centric B2B value sales	€2,500
Strategic B2B Value Sales Training	Scalable sales competence development and buyer-centric transformation	€3,000 / half day €4,500 / day
Strategic B2B Value Sales Workshop	Practising strategic B2B value sales competences on your own cases	€3,000 / half day €4,500 / day
Value Sales Advisory & Consulting	Support for the transformation to customer-centric B2B value sales	€2,500 / day
ValueSpyder® Assessment	Science-based mapping of sales competences	€9,500 / round
Sales Academy	Long-term, company-owned development of sales competences	Custom quote
Executive Roundtables	Executive peer-to-peer insights and perspectives	Custom quote

All fees are in EUR and exclude VAT, travel expenses and a possible travel supplement (see below). Every engagement includes light customization and a preparatory meeting.

How Engagements Work

Preparation and Tailoring

Every engagement starts with a preparatory meeting to calibrate the content to your situation, goals, audience and competence level, and includes light customization.

For complex or multinational projects, the investment scales with the research, tailoring, coordination and delivery required.

Shared-Risk Performance Models

For long-term partnerships, I offer performance-based structures (success fees) that lower the upfront investment and align my incentives with your actual revenue growth. This model suits organizations ready to commit fully to the five value domains.

Global Delivery and Logistics

Services are available worldwide—on site or online—in English, Swedish, Finnish and German.

Travel supplement: for engagements at locations requiring more than two hours of travel time, an additional travel supplement fee per travel day is charged.

Is This the Right Fit for You?

I work with organizations where my contribution can make the biggest difference.

My Services Are Designed For

B2B companies with complex sales cycles and multiple stakeholders
leaders who want to move from "product-pushing" to value co-creation
organizations where losing a key account or failing to differentiate is costly

Likely Not a Fit For

transaction-heavy businesses looking for off-the-shelf sales tips
companies whose strategy is built on cost leadership and production focus
early-stage start-ups without a budget for sales development

Let's Discuss Your Situation

If you want to move from product-focused to customer-centric sales and grow profitably, I'd be glad to hear about your situation and goals and how I could help.

I aim to reply within 48 hours. I frequently travel to deliver trainings and keynotes, so occasionally it may take a little longer—but I always reply as soon as I can.

Contact Paul