
In this video we discuss the Customer Avatar and why it makes sense to zoom in on one when segmenting your customers.
Frequently Asked Questions
Why should you create a customer avatar?
In this short video, Dr. Paul Viio discusses the customer avatar and explains why it makes sense to zoom in on one customer avatar when segmenting your customers. The video connects customer segmentation with customer focus and customer orientation. It is available on YouTube and embedded in the post “Why You Too Should Create Your Customer Avatar”.

