In this video we discuss the Customer Avatar and why it makes sense to zoom in on one when segmenting your customers.

In this video we discuss the Customer Avatar and why it makes sense to zoom in on one when segmenting your customers.

In brief: This article explores why sales competencies and sales capabilities should not be treated as interchangeable concepts, even though they often

In the fast-paced world of Western* B2B sales, the era of the “charismatic closer” is being replaced by the era of the

Näkökulma B2B-myynnin ja kaupallisten toimintojen johtajille, jotka suunnittelevat myynnin kickoff 2026 (Sales Kickoff 2026) -tapahtumaa Keskustellessani johtoryhmien kanssa, jotka valmistelevat Sales Kickoff