Know yourself, know your customer. Sales competence and customer relationship management are important. But what does the feeling of security have to do with selling?
To read more (in Finnish), click here for the electronic version of Logica CGI's publication "Ratkaisu" (Solution). Text and images by Antti Kirves.
Frequently Asked Questions
Where was the article “A good salesperson knows his customer” published?
The article was published in Finnish in Ratkaisu (Solution), a publication by Logica CGI, and featured Dr. Paul Viio. Text and images are by Antti Kirves. Built around the idea “know yourself, know your customer”, it discusses sales competence, customer relationship management and what the feeling of security has to do with selling.

