---
title: "Why It's Important to Know Your Customer"
url: https://paulviio.com/why-its-important-to-know-your-customer/
language: en
published: 2018-08-15
author: Dr. Paul Viio
---

# Why It's Important to Know Your Customer

Why is it important to know your customers’ purchasing / procurement / sourcing / purchasing strategy and purchasing process to create success when you are in or responsible for sales and business in a B2B environment?

Here are some thoughts from my recent MBA and Executive MBA trainings in sales, purchasing and pricing course. Watch the below video that I posted on Linkedin.

https://www.linkedin.com/feed/update/urn:li:ugcPost:6405770933927186432/

Hope this inspires you to focus even more on understanding your customer and their business.

See you next time,

Dr. Paul Viio