Why is it important to know your customers’ purchasing / procurement / sourcing / purchasing strategy and purchasing process to create success when you are in or responsible for sales and business in a B2B environment?
Here are some thoughts from my recent MBA and Executive MBA trainings in sales, purchasing and pricing course. Watch the below video that I posted on Linkedin.
Hope this inspires you to focus even more on understanding your customer and their business.
See you next time,
Dr. Paul Viio
