---
title: "A Good Salesperson Knows His Customer"
url: https://paulviio.com/a-good-salesperson-knows-his-customer-2/
language: en
published: 2013-01-20
author: Dr. Paul Viio
---

# A Good Salesperson Knows His Customer

[![](/uploads/2013/01/Screen-Shot-2013-01-28-at-10.18.56-PM-247x300.png "Screen Shot 2013-01-28 at 10.18.56 PM")](https://paulviio.com/uploads/2013/01/Screen-Shot-2013-01-28-at-10.18.56-PM.png)Know yourself, know your customer. Sales competence and customer relationship management are important. But what does the feeling of security have to do with selling?

To read more (in Finnish), click [here for the electronic version of Logica CGI's publication "Ratkaisu" (Solution)](http://www.logica.fi/flash/fi/ratkaisu_1_2013/index.htm). Text and images by Antti Kirves.